Hi, I'm Sabrina. I’m an independent publicist based out of sunny Los Angeles, with clients on both coasts. I develop and lead successful publicity campaigns for both upcoming and established entrepreneurs, artists, authors, designers, filmmakers and academics. My publicity campaigns are thoughtful, strategic, intentional, and integrated, using a blend of visuals and targeted media pitching to create a narrative context and story for your book, film, web series, album, or any other creative endeavor. The goal is twofold: to generate media attention for your product and to build brand awareness for you as an author/personality. My background in literature and classic book publicity expertise, combined with a deep knowledge of the publishing industry, makes me uniquely positioned to communicate your story authentically and effectively.
My clients include legendary bands De La Soul and TLC, America's first exclusively romance bookstore The Ripped Bodice, bestselling authors Chip Jacobs and Sheila Loanzon, and tech startup RentLingo, which took the top prize in North Bridge Ventures, Stanford's annual startup seed competition.
I received my BA in English and European Studies from Brandeis University and I spent a year at Harvard University as a Visiting Fellow. After completing my Masters in European Literature at Exeter College, Oxford University, I worked at the Harvard Center for European Studies in Berlin, where I managed and promoted The Berlin Dialogues, a speaker series featuring academics, experts, and thought leaders from around the world.
I began my publicity career at February Media, a boutique book publicity firm in Brooklyn, where I've worked with many authors, academics, and entrepreneurs. When I joined February it was still a fledgling company in startup mode. Helping grow it from the ground up sparked my love for entrepreneurship. Within two years, I was promoted to my Director of Publicity, a role I continue to serve in remotely.
I was born in Washington DC and I grew up between New Delhi and Budapest. In my free time, I enjoy swimming, reading and going to improv theater shows. You can often find me at a bookstore or Honey Hi, my favorite cafe in Echo Park.